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Jason Xenarios

EA Sports™ Challenge Series – 2012

  • Client: Virgin Gaming, EA Sports, MAXIM, PlayStation, Xbox
  • Skill Set: Branding, Web Design, Flash, 3D, Digital Display

A GAMING TOURNAMENT

A new brand was created to spirit the events. I explored a few concepts at first and eventually came to land on the crest type logo using the EA Sports medallion and fonts. Below are some of the logo concepts that were in the early stages.

MARKETING ELEMENTS

CHALLENGE SERIES 2012

  • Affiliate Banners
  • PlayStation.ca Homepage banners
  • TSN and other media buys for Flash Banners
  • Microsite giving details about the event
  • Social media updates and creative posts
  • Twitter and Facebook skins 
  • Lanyards
  • Event environmental banners
  • In-console advertising
  • In-game advertising on billboards, rinkboards
  • Over-sized cheques

LIVE FINALS IN NEW YORK

AT TERMINAL 5

Helped support event with digital signange, print elements. Website was built for the event details.