The Challenge Series is an annual event, this year the team wanted to refresh the look and feel of the tournament from the previous year. We explored several creative territories and landed on one centered around a jumbotron. It's iconic in sports and has screen space for different messages.
Cinema4D: I used C4D to build the jumbotron, I modeled it off the one in the Buffalo Sabre's arena. Once it was constructed, textured and lit I moved in the animation phase.
Flash: The final application of this was to be a flash banner for the playstation.com homepage masthead. They have animated banners and this was to be featured in one of the slots. The challenge to have visually engaging animation but keep it under 400kb. I was able to balance file size with animation to find a pleasing middle ground that still looks great.