Brand identity and website design for a gaming tournament. Collaborated with 343 Studios to offer Halo 4 gamers a leaderboard tournament, complete with epic prizes.
This site was the point of all information for this tournament. It had the contest entry user flow, pages on the prizing, a leaderboard that was updated daily. There were daily challenge leaderboard we updated and facilitated, there were also weekly tournaments all feeding into a final bracket tournament live at PAX.
POSTS & STORY SUPPORT
We posted about the evemt from teaser to the final winners. We followed the event every step of the way and posted relavent details to help suppot the Virgin Gaming brand.
A registration email was sent to you to confirm you email, gamer ID and entry into the tournament. The email was fashioned to look like a military enrollment notice to extend the personality of the tournament and the feeling of being called to action.