An enticing animation used to promote McDonald’s new Angus burger on the menu board and at point of order. Footage of the burger building was complemented with a unique word mark that emphasized the smoky flavour.
Footage was shot in different sequences then blended together to create a seamless animation of the burger building. I had received the footage of each element of the food shot on their own and was to bring them together in the form of a meal and add some animation to the promo. I added the most subtle bounce to the bun when it lands.
I had fun creating the logo animation for this. Spicy was the theme so using flame animations seemed fitting. The logo starts to appear like embers in a fire then fills in to spell out the name of the sandwich. I then have red circle stay on fire after it appear and at the end it get blown out like candle or a stick from the fire that is still on fire. All these elements together fit into the Festive themed menu very well.