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Jason Xenarios

Mighty Angus with Jalapenos

  • Client: McDonald's
  • Skill Set: Motion Design

An enticing animation used to promote McDonald’s new Angus burger on the menu board and at point of order. Footage of the burger building was complemented with a unique word mark that emphasized the smoky flavour.

 

Animated promo & menu theme designed

Footage was shot in different sequences then blended together to create a seamless animation of the burger building. I had received the footage of each element of the food shot on their own and was to bring them together in the form of a meal and add some animation to the promo. I added the most subtle bounce to the bun when it lands.

I had fun creating the logo animation for this. Spicy was the theme so using flame animations seemed fitting. The logo starts to appear like embers in a fire then fills in to spell out the name of the sandwich. I then have red circle stay on fire after it appear and at the end it get blown out like candle or a stick from the fire that is still on fire. All these elements together fit into the Festive themed menu very well.

 
 

An example of the animated promo in the menu. This is a 5 screen menu, landscape configuration. Theme of the menu changes with limited time items or by seasons. Click here to see more exmaples of some themes we've done for the McDonalds menu.