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Jason Xenarios

McDonald’s Cadbury Creme Egg McFlurry

  • Client: McDonald's
  • Skill Set: Motion Design

A high-impact takeover animation used to promote McDonald’s limited-time Cadbury Creme Egg McFlurry flavour. CINEMA 4D was used to model the eggs, while modifiers created the cyclone effect. The “gooeyness” was emphasized by a unique text treatment. After running the ad, owners saw higher than expected sales of the Cadbury Creme Egg flavour and attributed the spike to the enticing takeover animation.

 
 
 

Concept art for takeover

Presented a few takeover ideas for the Cadbury Creme Egg McFlurry.