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Jason Xenarios

McDonald’s Menu

  • Client: McDonald's
  • Skill Set: Digital Design

Since starting at CDN in 2014, I have consistently elevated the quality of McDonald’s digital menu board design. What was once cluttered with text is now food-centric, featuring large, appetizing photography. When the approach was tested at few locations, McDonald’s were pleased to see positive results and implemented a national rollout of the new menu board design. This success led to additional McDonald’s menu board projects, including creating theme designs for different sales promotions. Feedback from owners has been extremely positive. To date, no other QRS has achieved this and I am excited to be on the frontier of digital menu board design.

McDonald's Menu

A short animation demonstrating how our menuboard work. It shows the rotation of product and different menus. It also shows how the takeovers appear over the menu.

Summer Menu Theme

A fresh new look to the menu. Brighten up scene.

Here are examples of the menu theme with different products on them. These arrangements of items on the menu change depending on the time of day. We call them dayparts, 4 time specific at the moment.

Angus "Bernie" Menu Theme

Warmer tones for the fall and winter season were chosen for this theme.

Here are examples of the menu theme with different products on them. These arrangements of items on the menu change depending on the time of day. We call them dayparts, 4 time specific at the moment.

Great Canadian Taste Adventure

Canadian theme menu, paired with the GCTA promotion across Canada.

Here are examples of the menu theme with different products on them. These arrangements of items on the menu change depending on the time of day. We call them dayparts, 4 time specific at the moment.

Monopoly Event Theme

Supporting the Monopoly campaign we extended the experience into the menuboard. We also included a per store winner counter featured right on the menuboard, helping customers see that people are winning each day at that specific store.

Here are examples of the menu theme with different products on them. These arrangements of items on the menu change depending on the time of day. We call them dayparts, 4 time specific at the moment.