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Jason Xenarios

McPlayer LeMAX

  • Client: McDonald's
  • Skill Set: Motion Design

McPlayer Le Max - takeover

McDonald’s collaborated with a Montreal Canadiens player to create a unique Angus sandwich. This menu board takeover ad promoted the new item using a hockey theme complete with a 3D-modelled puck and stadium lighting. A special handwritten effect allowed us to place the player’s stamp of approval right on the ad.

Conceptual work presented.