Tell Your Story
Through
Design Interaction Animation Branding Experience .

Reel coming soon

A Toronto-based creative specializing in design, crafting visual stories that deeply resonate.

Previous Work

About me

Creative Professional

At the heart of my journey lies an unwavering passion for visual storytelling and a resolute dedication to crafting designs that resonate. Through dedication and expertise, I consistently deliver impactful solutions that leave a lasting impression on my clients.

What I do

My Capabilities

From envisioning your brand’s identity to crafting compelling logos and  ➤ Packaging, our comprehensive services encompass  ➤ Art Direction,  ➤ Brand Guidelines,  ➤ Logo & Trademark and  ➤ Branding Identity solutions.

Crafting captivating visuals and seamless motion, I believe in the power of  ➤ Animation to elevate brand experiences. It’s not just about creating  ➤ Motion; it’s about connecting with audiences in meaningful ways, setting the stage for unforgettable brand journeys.

Crafting exceptional  ➤ User Experiences is my mission. Rooted in  ➤ Human-Centered Design and meticulous research, I focus on every detail of
Experience Design and  ➤ Information Architecture. From cultivating engaging interactions to delivering seamless experiences, my approach ensures every  ➤ User Journey is intuitive and impactful.

Visual design and  ➤ UI are my forte, driven by solid design principles. With a focus on   ➤ Brand Identity and   ➤ User Interface Design, I create captivating experiences. Through artful direction and meticulous attention to detail, I deliver cohesive designs that embody your brand essence.

Client Engagements

Professional experience with various clients since 1999.

2020+

Daedalus Group

Founder

BLVD
Creative Services
UI / UX Consulting
Creative Team Lead, Resource & Project Management, Art Direction
Spree Games Studio
Video Game
Roblox Game Development, UI / UX
Roblox Game Development; Downhill Sled Run.
Featured
Awumba
Agency
UI / UX Consulting, Branding
Website design and development using Webflow. UI/UX Design Consulting.
Featured
C4Workx
Agency
UI / UX Consulting, Branding
Startup with founders, new business pitches, creative team management. UI/UX, 3D Modeling, Creative Direction.
Featured
Ocean Ball
Fund Raising
UI / UX, Branding
Landing page, fundraising, ticket sales to event
Featured
Sky of TIdes
Gaming Industry
UI / UX, Motion
In game UI, motion graphics
Featured
Ana Health
Womens Health, Wellness, Fertility Tracking
UI / UX, Motion
Mobile application design & animations. New business pitch material.
Featured
HELIOS
Off-grid Glamping
Art Direction, UI / UX
Website Design Concept
Featured
Entheosense
Clinical
Branding
Psychedelics produce an altered state of consciousness in users that is extremely powerful and rich in therapeutic benefits.
Featured
Hiro Pickleballs
Sports, Ecommerce
UI / UX
Pickleball creator & manufacturer.
Featured
GoTengo
Ecommerce
UI / UX
Mens Fashion experience using Machine Learning to suggest clothes that are meant for you and your body type.
Featured
LOBOS 1707
Lifestyle Brand
Apparel
Showing Hat and Bandana design ideas for LOBOS 1707 apparel.
Featured
Rainbow Six Tournament
Video Game
Web Design, UI/UX
Gaming Tournament landing page.
Featured

2019

WDJ

Experience & Design Director

4310 Rathburn Rd E,
Mississauga, ON

PlayVIG
Video Games
UI / UX
Concept for PlayVIG experience
Featured
Green House Seed Company
Cannabis
Art Direction
Decks and sales materials
Featured
Ten Peaks
Cannabis, Ecommerce
Art Direction, UI / UX
Website design concept
Featured
District Edibles
Cannabis
Branding
Rebrand for District Edibles, Brand Guide
Featured
District Edibles
Cannabis
Art Direction, Package Design
Packaging design explorations
Featured
Cookies
Cannabis
3D Modeling
Sketched and modelled display units for instore cannabis sales
Featured
Openvape
Cannabis
Art Direction, UI / UX, Ecommerce, 3D Modeling
3D vape assets created and used for visuals in marketing assets
Featured
Loilpoints
Customer Loyalty Program
Art Direction, UI / UX
UI / UX for mobile app to collect and redeem points. CRM through direct mail designs
Featured
BAKKED
Cannabis
Art Direction, UI / UX, 3D Modeling & Animation
3D asset created of the Bakked Gyro device. 3D animations created for motion concepts
Featured
SLANG Worldwide
Cannabis
Art Direction, UI / UX
Brand Guide, Website design and development
Featured
Firefly
Cannabis
Ecommerce
Existing ecommerce site was sub-standard. Firefly ecommerce site redesign.
Featured
Firefly
Cannabis
Brand Guide
Brand guide created and defined
Featured
The CBD Store
Cannabis
Art Direction, UI / UX, Ecommerce, Brand Guide
New brand and brand guide
Featured

2017

Avanade Inc.

Associate Creative Director,
Experience & Design Manager

200 Wellington Street W. 10th Fl.
Toronto, ON

TD Canada Trust
Banking
UI / UX
TD Mobile App - Customer Experience. TD Wealth - Recurring Investments
Featured
Metrolinx
Public Transit, Government
UI / UX
Government agency – Transportation. Giving better control and fail-safe workflow to an otherwise manual method of managing console data.
Featured
Schlumberger
Oil & Gas: Seismic Processing
UI / UX Consultant
Project Management - Aspen, Flow
Featured
Schlumberger
Oil & Gas: Seismic Processing
UI / UX Consultant
Module Builder - DaVinci
Featured
Delta Air Lines, Inc.
Air Crew & Staff
UI / UX Consultant
Mobile App for Delta Crew
Featured
New York City Department of Education
Education
UI / UX Consultant
Web App - Curriculum Portal
Featured
Service Corporation International
Deathcare
UI / UX Consultant
Beacon App, HMIS InSCIder, Beacon Pay App, HMIS+, HMIS Forms Framework
Featured

2016

Symbility Intersect

Senior Product Designer

106 Front St E #301 Toronto, ON

DubCandy
Ecommerce Videos
UI / UX
Mobile App - Monetized Shopable Video Content
Featured
Ashley Madison
Online Dating
UI / UX
Mobile App Experience
Featured

2014

Cineplex Digital Networks

Art Director

489 Queen St E Toronto, ON

McDonald’s
QSR - Food & Beverage
Art Direction, UI / UX, Motion Design
Dine-in Digital Menuboard - Core design & Promotional Campaigns solutions
Featured
Dairy Queen
QSR - Food & Beverage
Art Direction, Motion Design
Dine-in Digital Menuboard - Promotional Campaigns.
Featured
Potbelly Restaurant
QSR - Food & Beverage
UI / UX
Dine-in Digital Menuboard - Core Menuboard Design Solution.
Featured

2010

Virgin Gaming

Creative Director

720 King St W Toronto, ON

Virgin Gaming
Video Games, Wagering /Gambling
Art Direction, UI / UX, Motion Design, Event Activation, Front-end Website Development
Creative Team Lead, Resource & Project Management, Art Direction, Ad Campaign, Partners & Affiliate Program, Subscription Program all supporting Virgin Gaming.
Featured

2009

Publicis Groupe – Modem

Digital Art Director

111 Queen St E Suite 200, Toronto, ON
Indigo Books
Retail
Art Direction
KOBO eReader Launch in Canada. PLUM Rewards launch. Holiday Gift Selector UI/UX.
Featured
LG Electronics
Home Appliance
Graphic Design, UI/UX
LG Fridge Landing Page
Featured
LG Electronics
Retail - Mobile Phone
Graphic Design, UI/UX
Gelaskins for LG Phones
Featured
LG Electronics
Home Entertainment, Mobile Communications
3D Modeling & Animation
Bl40 LG Chocolate Mobile Phone SL90 - LED Television
Featured
CIBC
Banking
Digital Ad Campaigns
Chequings & Savings Accounts. Newcomers Accounts. RRSP Savings Accounts. Digital Ads.
Featured

2007

Segal Communications

Intermediate Graphic Designer

207 Queens Quay W Suite 141, 4th Fl. Toronto, ON

Sony PlayStation
Video Games
Flash Animation & Development, UI/UX, Graphic Design
Microsites, Print Ads, Digital Banners, Facebook Pages
DreamWorks
Arts & Entertainment
Graphic Design, UI/UX, Front-end development
Shrek II Promotional Content Creation - Microsites, Ad Campaigns, Promotions

2005

Giant Leap

Co-founder, Art Director

374 Harvie Ave, Toronto, ON

Romance Collection
Fine Art
Graphic Design, UI/UX, Website Development
Design and Development of Website
Artists Garden
Fine Art
Graphic Design, UI/UX, Website Development
Design and Development of Website
ICSS - Institute for Contemporary Shamic Studies
Religion
Graphic Design, UI/UX, Website Development
Design and Development of Website
IntoHealth
Public Health
Graphic Design, UI/UX, Website Development
Web Design
Wingberry Farms
Equestrian Sport Horses
Graphic Design, UI/UX, Website Development
Design and Development of Website

2004

Segal Communications

Junior to Intermediate Graphic Designer

77 Mowat Ave, 2nd Fl. Toronto, ON
Sony PlayStation
Video Games
Flash Animation & AS 2.0 Development, UI/UX, Graphic Design
Microsites, Print Ads, Digital Banners, Facebook Pages
DreamWorks
Arts & Entertainment
Graphic Design, UI/UX, Front-end development
Shrek Promotions and Madagascar II Promotions through digital channels, social media and landing pages.

1999

George Brown College - St. James Campus

Graphic Design; Double Majored in New Media & Branding

200 King St E, Toronto, ON

ProDeuce
Sound Production
Branding
Sound Production company wished to create a logo.
Sounds French
Sound Engineering
Branding
The client requested a monogram be designed for their Sound Engineering business.
Computation
Recycling
Branding
A logo refresh was the ask.
Anne Ryan
Consulting Services
Branding
Client required a monogram design for use on business cards and letterheads.